Privacy Policy

1. Introduction

MeiYu ("we", "us", "our") is committed to protecting the personal data of clients and visitors who interact with our services or website. This Privacy Policy describes how we collect, use, and safeguard personal information in connection with MeiYu's home visit makeup services, based at No. 76, Jiuru 1st Road, Sanmin District, Kaohsiung 807, Taiwan.

This policy applies to information collected through our website at meiyu.life, through our contact forms, and through direct communication with clients. For data-related enquiries, please contact us at [email protected].

2. Information We Collect

We collect personal information in the following circumstances:

• Contact forms: Name, email address, phone number (optional), and message content when you submit an enquiry.
• Booking arrangements: Occasion details, scheduling preferences, and product sensitivity information shared during the pre-visit consultation.
• Website analytics: Anonymised data about page visits, browser type, and device through analytics tools, where you have consented to analytics cookies.
• Cookies: Please see Section 5 and our Cookie Policy for details on cookies used on this site.

We collect only the information needed to provide the service or respond to your enquiry. We do not request more data than is necessary.

3. How We Use Your Information

• To respond to enquiries and arrange home visit appointments
• To prepare appropriately for your session based on occasion, preferences, or sensitivities shared
• To process and manage bookings, including scheduling and payment coordination
• To send booking confirmations or follow-up notes where requested
• To improve our website based on anonymised usage patterns (analytics, with consent)
• To comply with applicable Taiwanese legal requirements

We do not use your personal data for automated decision-making. We do not send unsolicited marketing communications without your express consent.

4. Legal Basis for Processing

Our processing of personal data is based on the following grounds under Taiwan's Personal Data Protection Act (個人資料保護法):

• Contractual necessity: Processing required to arrange and deliver the home visit service you have requested
• Consent: Analytics cookies and optional communications, where you have specifically agreed
• Legitimate interests: Responding to enquiries and maintaining records for service quality

5. Cookies

Our website uses cookies for basic functionality and, with your consent, for analytics purposes. You can manage your cookie preferences at any time via our Cookie Policy page. Essential cookies cannot be disabled as they are required for the site to operate.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Specifically:

• Enquiry data: retained for up to 12 months after the last contact, then securely deleted
• Booking records: retained for up to 3 years for service and payment records
• Analytics data: retained in anonymised form for up to 26 months

7. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. These include encrypted transmission of data via our website (HTTPS), access controls limiting who can view stored client data, and secure handling of physical records where applicable.

In the event of a data breach that may affect your rights, we will notify affected individuals and relevant authorities as required under applicable law.

8. Third-Party Services

We may use limited third-party services in connection with our website, including website hosting, analytics platforms (with your consent), and email delivery services. These providers are engaged under appropriate data processing terms and are not permitted to use your data for their own marketing purposes.

We do not sell, rent, or otherwise share your personal data with third parties for marketing purposes.

9. Your Rights

Under Taiwan's Personal Data Protection Act, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to deletion: Request deletion of your personal data, subject to legal retention requirements
• Right to restrict processing: Request that we limit how we use your data in certain circumstances
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time for any processing based on consent (such as analytics cookies)

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

10. Children's Privacy

Our services are intended for clients aged 18 and over. For group bookings involving younger family members (for example, family reunion coordination), we obtain consent from a parent or guardian prior to the session. We do not knowingly collect personal data from individuals under 18 without parental consent.

11. External Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently before submitting any personal data.

12. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, the "Last Updated" date at the top of this page will be revised. Continued use of our website or services after any change constitutes your acknowledgement of the updated policy. For material changes, we will take reasonable steps to notify affected users.

13. Contact

For all privacy-related enquiries, please contact: